![](https://pinklady.azureedge.net/prod-apples/images/_heroSmall/the-crunch-resize.jpg)
The Crunch
The latest crop
Welcome to The Crunch. We share the freshest news and updates from Pink Lady®. Whether that’s our latest charitable work, sweet and juicy Pink Lady® food and drink adventures or simply seasonal tips and tricks, you’re in for a treat.
![Project in the Paint](https://pinklady.azureedge.net/prod-apples/images/heros/_crunchPanel/project-in-the-paint-hero.jpg)
Project in the Paint
Help us celebrate the fantastic new-look, Pink Lady® court with a fun-packed 45-minute basketball taster session. Choose from three one-hour time slots to shoot some hoops, feel the buzz and enjoy the stunning art.
![Join Pink Lady® and the British Bee Charity to help British bees](https://pinklady.azureedge.net/prod-apples/images/_crunchPanel/Logo-01-21-ANGLAIS.jpg)
Join Pink Lady® and the British Bee Charity to help British bees
Here at Pink Lady® we know how important bees are. Without them, we wouldn’t be able to grow our distinctly sweet and crunchy Pink Lady® apples that we all recognise and love.
![An evening of wonder and delight for the tenth Pink Lady® Food Photographer of the Year Awards](https://pinklady.azureedge.net/prod-apples/images/_crunchPanel/Overall-Winner_Lo-Res_Li-Huaifeng_Taste.jpg)
An evening of wonder and delight for the tenth Pink Lady® Food Photographer of the Year Awards
2021 marks the tenth anniversary of the Pink Lady® Food Photographer of the Year Awards and the tenth year Pink Lady® has been the headline sponsor. The tenth anniversary has undoubtedly been the biggest year yet, with a record number of entries. Over 10,000 submissions from across the globe have been celebrated from both professional and amateur photographers showcasing the universal language of food through film and photography.
![Pink Lady® competition winner to be pampered at 5-star spa](https://pinklady.azureedge.net/prod-apples/images/_crunchPanel/Steve-Scott-comp-winner.jpg)
Pink Lady® competition winner to be pampered at 5-star spa
To help spread the love for Valentine’s Day, we teamed up with Co-op to give one lucky Pink Lady® apple lover the chance to win a UK luxury spa break to Pennyhill Park hotel and spa.
![Introducing… Nim’s Pink Lady® Apple Fruit Crisps!](https://pinklady.azureedge.net/prod-apples/images/_crunchPanel/nims-pink-lady-apple-qa-pack.png)
Introducing… Nim’s Pink Lady® Apple Fruit Crisps!
Hunting for a new, tasty and satisfying way to enjoy your Pink Lady® apple? Then look no further!
![Valentine’s FareShare appeal in partnership with Co-Op reaches 98 charities](https://pinklady.azureedge.net/prod-apples/images/_crunchPanel/20191028_Comic_Relief-39.jpg)
Valentine’s FareShare appeal in partnership with Co-Op reaches 98 charities
As part of our ongoing support for FareShare, the UK’s leading food distribution charity, we launched a special Valentine’s Day on-pack promotion exclusive to Co-op stores in February.
![Shortlist announced for Pink Lady® Food Photographer of the Year Awards tenth anniversary](https://pinklady.azureedge.net/prod-apples/images/_crunchPanel/PLFPOTY-2021.png)
Shortlist announced for Pink Lady® Food Photographer of the Year Awards tenth anniversary
Following a record number of entries, we are very excited to announce the shortlist for this year’s Pink Lady® Food Photographer of the Year Awards, a catalogue full of exceptional shots depicting every aspect of the world of food.
![Celebrating 10 years of the Pink Lady® Food Photographer of the Year Awards](https://pinklady.azureedge.net/prod-apples/images/_crunchPanel/PLFPOTY-2021.png)
Celebrating 10 years of the Pink Lady® Food Photographer of the Year Awards
This year marks the tenth anniversary of the Pink Lady® Food Photographer of the Year Awards and what better way to celebrate than with a record number of entries – with the awards receiving more than 10,000 entries for the first time in its history!
![Take your ‘Moment for Me’ with Pink Lady® apples](https://pinklady.azureedge.net/prod-apples/images/_crunchPanel/iStock-1205805919.jpg)
Take your ‘Moment for Me’ with Pink Lady® apples
With all the work we do here at Pink Lady® HQ, we are passionate about celebrating the activities which make our fans feel good and give them a little lift – just like a Pink Lady® apple.
You may also like
![PinKids®](https://pinklady.azureedge.net/prod-apples/images/_sectionMedium/Boy-in-hat.jpg)
PinKids®
We have snack time and playtime all in one place! Find healthy recipes and fun activities for your PinKids® to get stuck into.
Take a bite![Where to buy](https://pinklady.azureedge.net/prod-apples/images/_sectionMedium/Apple-Nutrition-Image.jpg)
Where to buy
Find out where you can pick up sweet and crunchy Pink Lady® apples.