Pink Lady® and FareShare

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FareShare is the UK’s biggest charity fighting hunger and food waste. FareShare believes that good food should go to people who need it, not waste.

FareShare distribute good quality surplus food to nearly 8,500 frontline charities and community groups across the UK. In addition to providing food, these charities and community groups help tackle the root causes of poverty and provide vital services.

FareShare’s work looks to address two issues: The fact that we waste millions of tonnes of food in this country, while at the same time, millions struggle to afford to eat.

This healthy and nutritious food reaches charities across the UK, including school breakfast clubs, older people’s lunch clubs, homeless shelters, and community cafes. Each week, FareShare provides enough food to create almost a million meals for vulnerable people, including children and families.

Last year alone, FareShare redistributed 54,000 tonnes of food, the equivalent of almost 130 million meals. That’s 4 meals every second!

Pink Lady® supports FareShare

Pink Lady® is proud to have been working with FareShare since 2020. Over the past three years, we have run programmes to raise awareness and donate over 1.3 million apples to charities and community groups across the UK.

In 2020, during the COVID pandemic, Pink Lady® donated 92,572 apples as part of FareShare’s #ActivATE programme. In 2021, stickered Pink Lady® packs were introduced to highlight the partnership and 100,000 apples were donated. The following year, we donated a massive 1 million apples, courtesy of licensee Fruitways, earning us a FareShare Leading Food Partner logo.

As our partnership continues, it is our way of sharing the wow where we can, supporting people at a time when many families are struggling to provide meals to their families.


Summer 2023 Donation Reach

In aid of FareShare in 2023:

  • 150,000 apples donated
  • 35,751 meals
  • 617 charities supported

Where do all the apples go?

In summer 2023, Pink Lady® donated 150,000 apples to FareShare and these apples were then re-distributed to 617 charities across the UK.

Pink Lady® apples are always received with open arms by all the charities and community groups. It’s our way to SHARE THE WOW!

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Our hand-picked charities

From charities working with asylum seekers and refugees to vulnerable young people and homelessness causes, our produce has been shared with hundreds of charities over the years.

Here are a handful of the charities that have picked up some of our refreshingly juicy and sweet apples:

Having donated a staggering 1.3 million apples to date, we are sharing the WOW of Pink Lady® to even more UK charities and community groups than ever before.

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