Pink Lady® supports 11,000 regional charities with FareShare

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Here at Pink Lady® HQ, we believe that every family should have the chance to enjoy their summer as happily and healthily as possible, which is why this summer we were proud to be able to support 11,000 regional charities across the UK through a partnership with FareShare, the UK's largest charity fighting hunger and food waste.

We donated 50,000 of our delicious apples to FareShare’s Summer Appeal – an incredible initiative launched to help combat hunger and malnutrition amongst families over the summer. Last year, FareShare supplied fresh food to more than 700 holiday projects and this year saw even higher demand due to the coronavirus pandemic.

Our apples were distributed to FareShare depots up and down the country, who then supplied charitable organisations and community groups across a number of regions. Our 50,000 apples made their way to Southampton, Ipswich, Ashford, Birmingham, Leeds, Manchester and Glasgow, to name a few!

Kathleen Lowery, a Childcare Manager at Selby Cottage Childcare Centre in Durham, one of the regional charities to benefit from the apple donation, said: “Selby Cottage continued to operate childcare for critical workers and vulnerable children during lockdown as well as providing food deliveries for shielding families and families facing food poverty. The Pink Lady® apples were a welcome addition to our food parcels meaning that families were able to access healthy snacks at no cost. They were also great for snack time in our nursery, with limited staff and running a COVID-19 secure food service, it meant that snack time needed minimal handling/preparation and was nutritious too.”

Another recipient of our apples was High Crags Primary Leadership Academy, based in Shipley and served by FareShare Yorkshire, who responded to the COVID-19 outbreak earlier this year by setting up a foodbank.

Helen Ray, Principal at High Crags Primary Leadership Academy, said: “Our school sits at the very heart of our community and as COVID-19 spread and lockdown measures were announced, we saw first-hand the impact this was having on vulnerable people in our community. Many were struggling with food poverty. People were losing their jobs or were unable to work shifts, others found their businesses were floundering. Hardworking people were suddenly entering crisis situations through no fault of their own.

“Our caring staff wanted to do something to help. With support from our multi-academy trust, Star Academies, we decided to set up a foodbank. The food donations from FareShare and Pink Lady® have been integral to our foodbank’s ability to help people in our community. We have not had to turn away anyone who has come to us in need of support. When we set up our foodbank we did not want to compromise on the quality of the food we offered. FareShare and Pink Lady® have helped us to keep that promise by providing us with high quality food and we are incredibly grateful for their support. It is wonderful to be able to offer children and parents nutritious and tasty apples and to see little ones enjoy a healthy snack makes all the hard work worthwhile.”

For more information on FareShare and the work they do, please click here.