Introducing the judges: Michelle Toft

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Here at Pink Lady®, we are offering fans of our famous apples the chance to try something new, develop a new skill and reclaim me-time with our latest competition. Pink Lady® Makes it Possible asks our loyal fans: “why do you deserve to win an exciting new opportunity?” and all entries will be carefully considered by our panel of expert judges.

Heading up our panel of four judges is Michelle Toft, chief marketing officer at Pink Lady®. Having masterminded and executed ambitious marketing initiatives for Pink Lady® over the past five years, Michelle is no stranger to a busy work environment. She said: “There’s no such thing as an average day for me, and I love the variety that offers me. It gives me an enormous sense of pride and satisfaction to see plans come into force and for the initiatives we generate to make a real difference to the Pink Lady® brand.”

As someone who loves a challenge, Michelle is passionate about making it possible for one of Pink Lady®’s loyal fans. She continued: “It’s important not only to challenge ourselves at work, but in other aspects of life too. This competition is also about that perfect Pink Lady® moment: taking time-out, having a break from your day and enjoying something that’s just for you. For me that break is Rock Choir. It gives me a great sense of being part of something bigger while at the same time escaping the stresses of the day. We have some fantastic experiences on offer which will enable our winners to do just that. It’s great to be able to give something back to Pink Lady® fans – I can’t wait to read the entries!”

Do you fancy trying your hand at something new and developing a new skill? To be in with a chance of winning, just tell us why you should be the one to experience a perfect Pink Lady® moment in under 300 words.

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