Worldwide storytelling with Pink Lady® and the United Nations World Food Programme
We believe that every young person should be given a voice to tell their stories, which is why we are incredibly proud to be supporting Storytellers, a citizen journalism project from the World Food Programme.
The Pink Lady® global family has joined forces to support this innovative communication concept which gives young refugees and youth living in vulnerable communities the knowledge and tools they need to share their stories, using their own words and images.
The World Food Programme is the world’s largest humanitarian organization, working to save and change the lives of 100 million people in 88 countries. This year it was awarded the Nobel Peace Prize "for its efforts to combat hunger, for its contribution to bettering conditions for peace in conflict-affected areas and for acting as a driving force in efforts to prevent the use of hunger as a weapon of war".
We are pleased that our support will help provide equipment and hands-on digital communications training, involving courses on visual communication, such as photography or filming on a smartphone. Through the Storytellers project, talented people among refugees, displaced and vulnerable communities share authentic stories with a large online audience.
Pink Lady® will also help The World Food Programme amplify these stories by sharing them on our global social channels, engaging audiences across the world with these first-hand accounts of truth and reality. For several years, Pink Lady® has highlighted WFP’s work through the Pink Lady® Food Photographer of the Year Awards and the Food for Life category. For the past two years, the awards have highlighted the inspirational work of graduates from the Storytellers programme and we hope this new support will enable the project to reach wider audiences while engaging, educating, and empowering people to tell their own stories.
Gioacchino Gargano, Project Coordinator for WFP Storytellers said: “We’re delighted to build on the relationship we have developed with Pink Lady® through the Food Photographer of the Year Awards. The fact the Pink Lady® global teams are involved is great as it enables these important messages and stories to reach even more people. The donation will allow us to train and invest in more people, empowering them, giving them a stronger, clearer voice.”
Click here to find out more about our support for the Storytellers project.