Pink Lady® celebrates first ever gig with Get It Loud in Libraries and Self-Esteem

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On Saturday 26th October, music lovers from Merseyside and beyond joined us in the majestic setting of Liverpool Central Library for a fabulous live show with the all-singing, all-dancing Self Esteem and her superb support act, Nimmo, to celebrate our ‘Feel The Wow’ campaign.

Here at Pink Lady® HQ, we are all about bringing sensational experiences to life, which is why we were thrilled to host musician Self Esteem at an exclusive gig in Liverpool Central Library this month, in collaboration with Get It Loud in Libraries.

On Saturday 26th October, music lovers from Merseyside and beyond joined us in the majestic setting of Liverpool Central Library for a fabulous live show with the all-singing, all-dancing Self Esteem and her superb support act, Nimmo, to celebrate our ‘Feel The Wow’ campaign.

Gig attendees, including two lucky competition winners, were welcomed by our Pink Lady® ambassadors who handed out our deliciously sweet apples for a special crunchy treat ahead of the show, offering them the complete Pink Lady® experience.

The gig was dreamed up by the Pink Lady® team following research that we carried out earlier this year which revealed that you – our lovely loyal fans – considered watching live music as one of their favourite hobbies. What better way to bring that “wow” experience to life for our fans!

This event was the first brand partnership for our collaborators, Get it Loud in Libraries, who work towards hosting inclusive gigs across the UK and we couldn’t be more pleased to be a part of their journey to bring people together in libraries for new and exciting experiences.

Fans and artists alike shared exciting live footage from the gig on social media as well as guests enjoying their Pink Lady®apples over the course of the evening.

For those who missed out, listen to the amazing Self Esteem now on Spotify. Alternatively, check out Get it Loud in Libraries to learn more about their upcoming events.