Slam dunk! Come and shoot some hoops at the Pink Lady® basketball art court

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We are very excited to announce that on Thursday 29th July we will be launching the first large-scale basketball art court of its kind in central London with a series of basketball taster sessions, hosted by British basketball champion Lamar Roberts and StreetGames.

We are inviting Pink Lady® fans to come and have a go at shooting some hoops with Lamar and experience the Pink Lady® basketball court in all its glory. To bag your free ticket to the event, please visit our Eventbrite page.

As part of our ongoing commitment to create feel-good moments for our Pink Lady® fans, we have transformed the Joseph Grimaldi Park public basketball court in Islington, London into an energising work of art with the help of artist Coco Lom and community sports-meets-arts initiative, Project in the Paint. The aim of the court refurbishment is to create a public space where people from the local and surrounding communities can go to play basketball or just enjoy the playful, vibrant design while they get some fresh air.

Coco Lom drew inspiration for the design of the court from the movement of a basketball and none other than a juicy Pink Lady® apple. The finished design features the artist’s distinctive black and white elements with patterns inspired by magnified apple cells and pollen grains in our beloved apple’s unmistakable bright hues teamed with Coco Lom’s signature blue.

Attendees of the basketball taster sessions will also be in with a chance of winning a bespoke, ultra-limited edition Pink Lady® X Coco Lom basketball.

To further support this activity and the local community, 5,000 Pink Lady® apples will be donated for distribution by FareShare across London including the Islington borough. This comes as part of the 100,000 apples Pink Lady® has pledged to donate across the UK this year as part of its ongoing partnership with FareShare, the UK’s largest charity fighting hunger and food waste.

So why not come along and join us for the exclusive launch event – it’s sure to be a slam dunk!