Pink Lady® backs Divas on Wheels

Posted in News on

Divas on Wheels Pink Lady blog1.jpg

A cycle ride in mid-June saw funds roll in for the Pilgrims Hospice, thanks to 200 women who hopped on their bikes to help raise funds for the Kent-based hospice.

We were proud to sponsor the Divas on Wheels cycle ride, the third of its kind, which consisted of either a 25 or 50 mile course. The fundraiser has so far raised at least £8,500 for the Pilgrims Hospice, a registered UK charity providing end of life care for the people of east Kent across three different sites in the county.

Michelle Toft, chief marketing officer at Pink Lady® said: “The Pilgrims Hospice does such great work, we’re really proud to support a local Kent-based charity which cares for the community our team lives and works in.”

Divas on Wheels cyclist

[Image credit: Jodi Hannagan.]

As cyclists pushed together in pedal power, generous businesses pulled together at the other side of the finish line to raise spirits and offer their services, with participants being offered massages, hair styling and a barbecue after completing the course.

At Pink Lady®, we were more than happy to be sponsors of yet another amazing event. Well done to everyone involved in raising awareness and funds for this great cause close to so many hearts, and to the cyclists involved in the cycle challenge - we take our helmets off to you!

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