Embrace the feel-good power of pink

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Pink is having its moment in the fashion spotlight this season. From palest rose to deep magenta: pink is everywhere we look right now.

Of course, the resurgence of pink is no surprise for Pink Lady®. Inspired by consistent comments from Pink Lady® fans about their love of pink on our social media platforms, we asked colour psychology expert Karen Haller to give us some advice on using pink in our homes and wardrobes.

"It's no coincidence that little girls love pink." explains Karen. "It's a colour that signifies sweetness in food and is linked to maternal love by our subconscious. It's a feel-good, comforting colour that appeals to all humans, male and female, young and old alike.”

pink colour wheel

So, 2016 might have taken on a rosy hue, but is it time to fall back in love with the colour and embrace the power of pink to lift our mood and make us feel better? Karen Haller thinks so.

“It’s sad to see that pink has been hijacked as a colour just for little girls.” She says. “When it comes to colour, children don’t have the preconceived society and gender bias associations that adults have. They just love colour. A child will innately gravitate towards colours they love. Little boys love pink as much as girls. When you see mothers getting all cuddly with their little boys – if that was a colour, it would be pink.”

So how do you chose the right tone of pink to use and avoid looking like you've given your home or wardrobe styling over to a focus group of four year old girls?

Pink Lady apple and flowers

A Pink Lady apple is a great place to start. 


Be inspired by the pale, delicate shades of apple blossom if you want to express your softer side.

  • Perfect for creating a romantic bedroom 
  • Looks great teamed with soft greens
  • Don’t be trapped by gender stereotypes. Use soft pinks as an accent colour in a nursery to give a soothing and comforting feel to the space for a gentle night’s sleep. 
  • The softer pinks such as warm light baby pink, pastel pink and nude pinks along with the blue-based dusty pinks have softer, more feminine, gentle energy – great if you want to soften a minimal domestic space, an edgy outfit or stark workplace

The warm pink tones in a Pink Lady® apple itself are perfect colour references if you want to come across as warm and caring.

  • Wear with other soft tones such as apricot, warm ivory white, pale teal or soft greens – perfect without being too girly
  • Great for warm, yellow-based skin tones
  • Soft and natural looking make up shades
  • These tones add warmth and luxury to an interior scheme. Think about finding these pink shades in flowers and plants if you don’t want to paint a wall – gorgeous with rose gold, copper and brass as well as dove-grey, slate-blue and bitter-chocolate


The vibrant pink of the Pink Lady® sticker is the lively, feisty magenta. This tone really does make a statement: it’s perfect for those that want to be seen and get noticed.

  • In clothing and makeup this is a great pink for strong, assertive, independent women who love the femininity of pink, but feel soft pinks are just a bit too girly. 
  • Tones such as magenta and fuchsia communicate more the feisty, strong, feminist side. Women often see this as being their ‘grown up’ version of pink, a more adult version of the softer pinks. Beware, if this tone of pink doesn’t suit you, you may come across looking hard and unapproachable.
  • Use this as an accent colour in the home to bring dynamic energy to any room. Perfect teamed up with pure white, black and silver.
  • Look for fun and funky accessories and interesting textures to keep this colour from looking hard
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