Proudly supporting Divas on Wheels

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We are excited to announce that Pink Lady® apples will be headline sponsor for Divas on Wheels for another year. The event is a sponsored ladies bike ride which will see hundreds of local women raising funds for Pilgrims Hospices, a charity local to our head office, based in Kent.

The bike ride will take place on 18th June, and will see local women saddling up for a cycle around the Kent countryside, choosing either a 25 or a 50 mile route on quiet roads, meaning the fundraiser is appropriate for varying abilities. There will also be dozens of “Bike Heroes” on the ride, on-hand to lead small groups or help out with roadside repairs for any cyclists who need help.

The enjoyment doesn’t stop after the cyclists cross the finish line; there will be a hero’s welcome at the exclusive “Divas Village” with complimentary sports massage, and the chance to be made over by a hair stylist for those suffering with helmet hair!

The event was designed to be a fun and supportive ladies bike ride, which helps fundraise for Pilgrims Hospices – a registered UK charity providing specialist care to patients and families across east Kent.

We have supported Pilgrims Hospices’ cycling events for the past seven years, and we’re thrilled to be involved for yet another amazing event which is close to many people’s hearts.

We’ll be spurring on all the participants who’ll be hopping on two wheels by giving away apples at pit stops along the course, as well as providing all cyclists with a Pink Lady® goody bag on the finish line.

To all who’ll be taking part – we take our helmets off to you!

[Image credit: Jodi Hanagan]

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