How to achieve Instagram perfection in our latest competition

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Here at Pink Lady®, we are thrilled to announce we have launched a brand new Instagram photography competition. For those who fancy taking Instagram by storm to enter our competition, we’ve compiled our top tips to create fantastic food photography on Instagram.

This competition was created with photographers of all levels in mind, so don’t be put off if you’re an amateur photographer or just starting out. That’s the beauty of Instagram, anyone can use it as a platform to share photography of all levels. And as we all know, food is such a popular subject matter!

The tips below will apply to any photographer, whether you’re using a smartphone or a top of the range DSLR.

Let there be light

Your main priority when it comes to shooting anything should be finding good light. With food photography, direct sunlight is too strong and overpowering; overcast, softly-lit shooting conditions are best, and always use natural sunlight rather than artificial lights which will be too harsh.

Timing is everything

When shooting food, you have a really small window to capture the food looking its very best. Think through lighting, props and positioning before the dish is finished so everything is ready and in place: depending on the food you’re shooting, you might have as little as 30 seconds to get the shot.

The importance of props

Food photography can be made or broken by what’s going on around it. In terms of props and backdrops, start off with natural materials like aged wood, slate, ceramics and natural fabrics which are great for injecting colour. If you have limited materials at hand, a simple white wall can create a really clean, impactful shot.

Don’t forget the process

Don’t think that food photography has to be all about a perfectly presented finished dish. Some of the most interesting, most dynamic images are captured in the moments that lead up to a stunning dish. Food being sold at a market, ingredients on a chopping board or a joint of meat being carved: it all tells a story!

Trial and error

Improving your photography is all about trial and error, whatever your level of ability may be. You don’t have to be a trained photographer to take brilliant food photos; get used to whatever equipment you’re using, read up on its functions, try things, and get lots of practice by shooting what’s around you to build a portfolio of work.

Filters are your friends

In some circumstances photographers can be disparaging about using filters, but if you’re looking to enter our new Instagram competition, then filters are your friend. Have fun, don’t be afraid to use an exciting filter that makes the colour pop or add some extra atmosphere to your picture.

Want to enter the competition to be in with a chance of being selected as this month’s winner? Simply upload your foodie shot to Instagram and include the hashtag #PLFPOTYDec in your caption, and tag @pinkladyappleuk and @FoodPhotoAward.

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